The Corporate Culture Survival Guide: Edition 2 by Edgar H. Schein
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Title: The Corporate Culture Survival Guide: Edition 2
Author: Edgar H. Schein
Synopsis: The father of the corporate culture field and pioneer inorganizational psychology on today's changing corporate cultureOffers a new edition of a classic work with a focus onpractitionersIncludes new case examples and information on globalization,the effects of technology, and managerial competenciesCovers the basics on changing culture and includes a wealth ofpractical adviceThis is the definitive guide to corporate culture forpractitioners. Recognized expert Edgar H. Schein explains whatculture is and why it's important, how to evaluate yourorganization's culture, and how to improve it, usingstraightforward, practical tools based on decades of research andreal-world case studies. This new edition reflects the massivechanges in the business world over the past ten years, exploringthe influence of globalization, new technology, and mergers onculture and organization change. New case examples help illustratethe principals at work and bring focus to emerging issues ininternational, nonprofit, and government organizations as well asbusiness. Organized around the questions that change agents mostoften ask, this new edition of the classic book will help anyonefrom line managers to CEOs assess their culture and make it moreeffective.